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Featured
Title: In Defense of Advertising Arguments from Reason, Ethical Egoism, and Laissez-Faire
Capitalism by Jerry Kirkpatrick, PhD
This
book is a theoretical defense of advertising, based on the philosophy of Ayn
Rand (Objectivism) and the Austrian economics of Ludwig von Mises. It argues
that the proper foundations of advertising are reason, ethical egoism, and
laissez-faire capitalism, and its theme is that the so-called social and
economic criticisms of advertising are false because they are based on a false
philosophic and economic world view. Only an alternative world view can validly
refute the charges and put forth a positive moral evaluation of advertising's
role in human life. The author defends advertising precisely because it appeals
to the rational self-interest of consumers for the rationally selfish,
profit-making gain of the capitalists.
Also available throughBuy.com for $16.95 READ EXCERPT
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The Objectivist Living
Bookstore is your place to shop for books and videos related to
the philosopher Ayn Rand and the philosophy of reason she founded
and named Objectivism. We carry a collection of titles by
people who have been part of or influenced by the philosophy
of Objectivism as well as books on liberty, capitalism, limited
government and rational self-interest..Some of the authors we feature
are Ayn Rand, Tibor Machan, Chris Sciabarra, Leonard Peikoff, Barbara
Branden, Nathaniel Branden, David Kelley, George Reisman, Terry
Goodkind and others. Thank you for visiting our bookstore.
We hope you enjoy our selections and that you find value in learning
more about objectivism and stop by our Objectivist Living forum
at http://www.objectivistliving.com
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| Amazon Listmania OL Science Picks
| Objectivist Center Books and Audio |
Branden
Corner | David Kelley Corner
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Soundtrack - Sense of Life
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Subscription to JARS
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DVD (loosely based on PAR)
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Chris Sciabarra
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The Fountainhead - VHS*
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Sense of Life - DVD
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Rand's works on CD
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Robert Bidinotto
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Robert Bidinotto
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O'ism 101 by Ron Merrill
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Ayn Rand boxed set
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by David Kelley - TOC
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by David Kelley - TOC
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by David Kelley - TOC
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David Kelley - TOC (audio CD)
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Revised Judgment Day
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Ayn Rand's Plays
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Objectivism & Business
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Memories by Mary Ann Sures
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Very early Ayn Rand
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by Fred Seddon
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The Objectivist Newsletter
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Andrew Bernstein
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Nathanel Branden
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Nathanel Branden
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Nathanel Branden
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Nathanel Branden
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Nathanel Branden
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Visit
NB Everyday on OL
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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New from Tara Smith
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Ayn Rand's Favorite
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Hard
to Find or Out of Print Note that many of the items below may
be out of print and unavailable new, especially if there is no image
associated. . .
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Ayn Rand
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Objectivist Newsletter
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The Objectivist 1966-1971
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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Nathaniel Branden
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